By Jody Conrad, CEO, Krux Analytics
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Mining is a business built on precision, scale, and risk. Every decision — from where to drill to how to allocate resources — carries weight. And yet, across the industry, one of the most valuable assets remains underutilized: data.

Drilling operations generate enormous volumes of information every day. Sensors on rigs, shift reports, equipment logs, fuel usage, and geological surveys — it’s all valuable data. But having data isn’t the same as using it. And that’s where the real opportunity lies.

At Krux, we’ve worked with companies of every size and complexity. What we’ve seen is consistent: most mining operations already have the data they need to improve performance. What they lack is the ability to bring it together, make sense of it, and act on it.

The cost of ignoring this is staggering. Inefficiencies in drilling can cost anywhere from $40-$80k per rig, per month. Multiply that across a fleet, and you’re looking at millions in lost revenue —every year. Globally, the industry is bleeding billions due to poor data practices.

But the upside? It’s just as dramatic.

We’ve seen companies improve operational efficiency by 40%in six months simply by integrating real-time analytics into their workflows. One client discovered that a rig was consistently causing delays in the blast area. By switching it out and reallocating faster rigs, they hit their drilling targets more consistently and made faster decisions. That’s the kind of insight that fundamentally changes a drilling program outcome.

So why don’t more companies embrace their data?

Often, it’s not because they don’t see the value, it’s because they believe the problems aren’t big enough to demand attention. Or they assume the solution will be too complex, too disruptive, or too expensive.They tell themselves they can’t spare the time to fix it, but at what cost?

Here’s the truth: it’s not complicated. At Krux, we make it intuitive, natural, and integrated into your everyday operations. We show you how even small changes in data utilization can lead to significant gains in productivity and profitability. And we ask the hard question — can you afford to wait while your competitors move ahead?

What you get out is only as good as what you put in — that’s why Krux places such a strong emphasis on data quality. For us, data quality is not a nice-to-have, it’s an obsession. We help you collect it accurately with standardized formats, protect it from errors through real-time validation, and maintain its integrity throughout the data chain. Our platform is built on a robust database structure that allows you to interrogate and analyze down to the smallest data point.

This isn’t just about software, it’s about a mindset shift. It’s about recognizing that your data isn’t just a record of what happened —it’s a roadmap to what’s possible.

Individually, we offer solutions that address data standardization, drilling optimization, reconciliation, and collaboration. Together, they create a system that transforms how your business operates. They turn the information you already have into results you didn’t think were within reach.

At Krux, we believe what you get out is only as good as what you put in. That’s why data quality isn’t a nice-to-have for us — it’s an obsession. We help you collect it accurately, protect it from errors, and keep it reliable across every stage of the process. Because when your data is trustworthy, your decisions are too.

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And here’s the promise: If there’s value hiding in your data — even in the details — we’ll find it for you.

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Want to learn more?
The Krux Analytics Guidebook to Optimize Your Drilling includes thoughts from Jody as well as other Krux experts, as well as tips to turn your untapped data into measurable results.
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Download the Guidebook

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